Social Token
Token representing reputation or access to creator or brand community.
Social tokens are cryptocurrencies that creators, influencers, brands or communities issue to monetize their reputation and audience engagement.
Types: 1. Creator tokens • Individual creator issues token • Fans buy tokens, enter private community • Access to exclusive content, merchandise, meet & greet
2. Community tokens • Shared token for Discord/Telegram group • Governance: token holders vote on community direction
3. Personal tokens • "Alex token" — 1 ALX = 1h Alex's consultation • Alex can offer services paid in own token
Platforms:
•Rally.io — once leading, now shut down
•Lens Protocol — decentralized social network with native tokens
•Farcaster + Warps — new Web3 social token ecosystem
•Friend.tech (Base) — "shares" in creators
Risks:
•Value depends on creator's popularity
•If creator becomes inactive, token loses value
•Regulatory questions — social token may be treated as security